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Written By: Dan Dragicevich


Fundraising can be a daunting task for many founders as it involves a lot of details and complexities. However, if we focus on the most important aspect of it, it comes down to this – How well can you tell your story?

Barbara Corcoran, one of the famed sharks on the TV show, Shark Tank, says there are 5 keys to great storytelling. All 5 are important, but I am going to focus on the 3 that stood out.


  • Have a Purpose

To create a story that resonates with your audience, it’s important to identify its purpose. Are you aiming to entertain, educate, or persuade? Stories have the power to influence and connect with people and as an entrepreneur seeking funding, you want to persuade a venture capitalist to invest in your business. Always remember what the purpose of your story is.


  • Be The Vulnerable Underdog

Everyone loves the underdog. Rocky. Rudy. The Karate Kid. The underdog is a lovable character because of their vulnerability and relatability. These two adjectives lead to trust which is exactly what founders, especially ones raising a seed round, need to have with a potential VC partner. Don’t be afraid to express things that made you who you are… Just don’t take too long!


  • Get Personal

Similar to key #2, It’s important to get personal and share your story as an entrepreneur. VCs invest in founders more than the business itself at the early stage, so it’s crucial to prove why you’re the right person to build your business. Don’t be afraid to talk about where you come from, your struggles, and why you’re passionate about your business. This personal connection can help you secure the funding you need.


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