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Written By: Janine Kick



Startups exist in a symbiotic relationship with venture capital. Neither can exist without the other. 

The difficulty for most founders is understanding how a VC may view their company. I spend most of my time speaking with VCs learning exactly what they’re looking for in their portfolio companies, target check size, preferred vertical, stage, etc. Over time, it’s become apparent there is quite the split in a founder to investor mindset. Below are five ways VCs often think completely differently than founders (and how founders can win them over). 


Potential vs. Risk

An entrepreneur thinks about the potential and opportunity for their business first. They take a giant leap of faith that they can solve a problem and that it will result in a business model that works. The difference is a venture capitalist tends to think about the biggest risks for a business first. When you’re pitching your business and during ensuing conversations, a VC is playing detective — searching for clues and staying neutral until they’ve built up enough supporting data to form a strong point of view. 


Optimism vs. Skepticism 

Most entrepreneurs are naturally optimistic about the future because of their “believer’s” mindset. An investor looks forward with a healthy dose of skepticism because they understand costs, roadblocks and that the time required to see success will likely be far greater than even the most successful entrepreneur anticipates. 


Edge vs. Outcome

An entrepreneur’s mind centers around their team, product, customers, growth, and maintaining a competitive edge most days. An investor focuses on the speed of learning, progress, financials, and the potential outcomes most days. 


Deep Understanding vs. Broad View

An entrepreneur has a deep and focused understanding of their industry vertical, the stage of their company, and is focused on developing a detailed strategy to reach success. A venture capitalist has a broad view of various industries and stages of companies, focusing on the macro patterns and behaviors that lead to success. 


Deep Emotion vs. Grounded

An entrepreneur is all-in on one business. They live and breathe this business daily and it can mean a deep emotional connection to what’s happening in the business. A venture capitalist has a portfolio of companies they support and they expect that only one to two of their investments will be a breakout success. Because of this, a VC maintains a more surface level and less emotional connection to the business which tends to bring a more grounded point of view at critical moments. 


Now, what to do with all of that. VCs are more skeptical by nature and have risks at the front of their mind. Your job as an entrepreneur is not to wow them with impressive figures but, rather, show them how you plan to keep everything (their money) safe and minimize issues


BOTTOM LINE – Take a look at your business from the skeptic’s lens and spend time derisking your business with facts, supporting data, and industry research. Address these head on when speaking with investors and show them you’ve not only done your homework but that you have a solid plan, backed by data to overcome potential risk. Your chances of success in raising capital will increase considerably.



Kerosene Ventures: Connecting Great Founders with Great Investors